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FULL ON-PAGE AUDIT

activeadventures.com ↗

Page-by-page analysis against practical SEO best practices, with prioritized fixes and the raw elements discovered during the crawl.

82/100
Overall SEO health
Critical issues 0
Needs attention 61
Good checks 264
Pages crawled25
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Banner ad space

Prioritized recommendations

Red = critical · Yellow = opportunity · Green = passed
🟡 Needs attention

Title length

Reason: The title contains 63 characters. At this length it may be truncated in some search-result layouts.

Recommendation: Shorten the title by removing repeated or low-value words while keeping the main topic and brand if useful. Current length: 63 characters; consider roughly 30–60 characters, while prioritizing clarity and uniqueness.

Page: https://activeadventures.com/

🟡 Needs attention

Multiple H1 headings

Reason: The page contains 4 H1 headings. Multiple H1s are allowed in HTML, but may make the content hierarchy less clear.

Recommendation: Review the heading outline and use a clear primary heading, with H2/H3 headings for supporting sections where that improves readability.

Page: https://activeadventures.com/

🟡 Needs attention

Incomplete Open Graph

Reason: One or more of og:title, og:description or og:image is missing, so social previews may be incomplete or inconsistent.

Recommendation: Provide page-specific og:title, og:description and an absolute og:image URL; test the resulting share preview.

Page: https://activeadventures.com/

🟡 Needs attention

Review decorative image alt text

Reason: 20 image(s) have empty alt attributes. This is correct for decorative images, but informative images should have a text alternative.

Recommendation: Check each empty-alt image: keep alt="" for decorative images and add descriptive alt text when the image conveys information.

Page: https://activeadventures.com/

🟡 Needs attention

Meta description length

Reason: The meta description contains 187 characters. It may be truncated in some search-result layouts.

Recommendation: Trim repeated wording and keep the page’s key value proposition near the beginning. Current length: 187 characters; around 70–160 characters is a practical guideline, not a strict limit.

Page: https://activeadventures.com/destinations/himalayas/trips/annapurna-sanctuary-trek

🟡 Needs attention

Review decorative image alt text

Reason: 24 image(s) have empty alt attributes. This is correct for decorative images, but informative images should have a text alternative.

Recommendation: Check each empty-alt image: keep alt="" for decorative images and add descriptive alt text when the image conveys information.

Page: https://activeadventures.com/destinations/himalayas/trips/annapurna-sanctuary-trek

🟡 Needs attention

Review decorative image alt text

Reason: 44 image(s) have empty alt attributes. This is correct for decorative images, but informative images should have a text alternative.

Recommendation: Check each empty-alt image: keep alt="" for decorative images and add descriptive alt text when the image conveys information.

Page: https://activeadventures.com/destinations/south-america/trips/ultimate-baja-adventure

🟡 Needs attention

Incomplete Open Graph

Reason: One or more of og:title, og:description or og:image is missing, so social previews may be incomplete or inconsistent.

Recommendation: Provide page-specific og:title, og:description and an absolute og:image URL; test the resulting share preview.

Page: https://activeadventures.com/destinations/himalayas/trips/bhutan-adventure

🟡 Needs attention

Review decorative image alt text

Reason: 25 image(s) have empty alt attributes. This is correct for decorative images, but informative images should have a text alternative.

Recommendation: Check each empty-alt image: keep alt="" for decorative images and add descriptive alt text when the image conveys information.

Page: https://activeadventures.com/destinations/himalayas/trips/bhutan-adventure

🟡 Needs attention

Review decorative image alt text

Reason: 33 image(s) have empty alt attributes. This is correct for decorative images, but informative images should have a text alternative.

Recommendation: Check each empty-alt image: keep alt="" for decorative images and add descriptive alt text when the image conveys information.

Page: https://activeadventures.com/destinations/europe/trips/camino-de-santiago-adventure

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Core on-page signals

Title tag

Small Group Adventure Travel & Hiking Tours | Active Adventures

63 characters

🟢 Good

Meta description

Active Adventures Official Site. Fully guided hiking tours and adventure travel with warm hospitality on all-inclusive small group trips.

137 characters

🟢 Good

Canonical

https://activeadventures.com/
🟢 Good

Indexability

Not specified (search engines use the default rules)

HTTP 200

🟢 Good

Headings & content

H1 headings

  • Small-Group Adventures of a Lifetime
  • Hike Through Patagonia
  • Chase the Sun this December - April
  • Classic South Island Adventure
🟢 Good

H2 headings

  • Award-Winning Adventures
  • Adventures in New Zealand
  • Travel Vacations the Active Way
  • Experience the world on our small-group guided trips
  • Trade winter for summer adventures this December - April
  • Discover the difference with Active Adventures
  • Experience the best of New Zealand with our Back-to-Back Offer
  • Our unique adventure tours
  • Supportive, knowledgeable, and adventure-ready guides
  • How active is "Active"?
  • Who is Active Adventures?
  • We're with you every step of the way
  • An adventure travel style for everyone
🟢 Good

H3–H6 structure

  • H3 Explore the Ultimate New Zealand Journey
  • H3 Explore 14-day New Zealand Trip Collections
  • H3 Explore 20-day New Zealand Trip Collections
  • H3 Explore New Zealand 20+ Day Trip Collections
  • H3 Our guides were terrific — accommodating and knowledgeable. My mouth was gaping open the entire time, due to the absolute beauty of it all.
  • H3 It was a trip of a lifetime — not to be missed if you like actively learning about a new and beautiful place rich in history.
  • H3 I can't recommend Active Adventures enough. I am going on another Active Adventures trip next summer!
  • H3 As a single traveler, this trip was perfect for me. I met the most amazing group of people and loved every moment of this trip.
  • H3 Our guides were the secret sauce that turned an adventure on the South Island into a magical road trip with friends
  • H3 Why go fully guided with Active Adventures?
  • H3 Explore the Best Destinations for Adventure Tours
  • H3 New Zealand
  • H3 Central & South America
  • H3 Europe
  • H3 Himalayas
  • H3 Africa
  • H3 We'd Love to Stay Connected
  • H3 We'd Love to Stay Connected
  • H3 Useful Links
  • H3 Useful Links
  • H3 Contact Us
  • H3 Contact Us
  • H5 A love of adventure, born in New Zealand
  • H5 Life-changing, rewarding experiences in breathtaking places
  • H5 Expert guides, deep local connections
  • H5 Flexible, personalized experiences
  • H5 We welcome all adventurers
  • H5 All-inclusive
  • H5 Classic South Island Adventure
🟢 Good

Visible content

1,659

words extracted from the page body

🟢 Good
Advertisement
Banner ad space

Content keyword cloud

Extracted from visible page text; rankings/search volume require provider data.

Image & alt-text audit

Total images 100
Missing alt 20
Decorative alt="" 20
Alt coverage 80%
Image Alt text Loading
https://dam.activeadventures.com/image/upload/c_fill,g_auto,w_2560,h_1200,f_auto,q_auto:best/v1738722357/qsr68oz6sw2wnlnrsjme.jpg 🟡 Needs attention Decorative lazy
https://dam.activeadventures.com/image/upload/c_fill,g_auto,w_2560,h_1200,f_auto,q_auto:best/v1752191696/xootmx4tsvhpnd5miipl.jpg 🟡 Needs attention Decorative lazy
https://dam.activeadventures.com/image/upload/c_fill,g_auto,w_2560,h_1200,f_auto,q_auto:best/v1740436213/wkimclolmtherox1mhns.jpg 🟡 Needs attention Decorative lazy
https://dam.activeadventures.com/image/upload/c_fill,g_auto,w_2560,h_1200,f_auto,q_auto:best/v1739153312/zbso5epfewxzj2j93c5a.jpg 🟡 Needs attention Decorative lazy
https://dam.activeadventures.com/image/upload/c_fill,g_auto,w_2560,h_1200,f_auto,q_auto:best/v1737599553/kqa57ulzbz6imvt7nb5c.jpg 🟡 Needs attention Decorative lazy
https://dam.activeadventures.com/image/upload/c_fill,g_auto,w_2560,h_1200,f_auto,q_auto:best/v1744056759/ndkl6xp3jti4ssgbtkhc.jpg 🟡 Needs attention Decorative lazy
https://dam.activeadventures.com/image/upload/v1788494998/uqaakn3t7uauyvqkvlki.svg 🟡 Needs attention Decorative lazy
https://dam.activeadventures.com/image/upload/v1759960305/py2ehlulwg6ih3qtkw9n.jpg 🟡 Needs attention Decorative default
https://dam.activeadventures.com/image/upload/w_768,f_webp,q_80/v1738721849/oeaxoeskoyad1sw6qwsq.jpg Patagonia Lodge Hiking lazy
https://res.cloudinary.com/activeadventures/image/upload/w_768,f_webp,q_80/v1744001454/noo7m9ahfzxyx8f7jhmt.jpg Classic South Island Adventure lazy
https://dam.activeadventures.com/image/upload/w_768,f_webp,q_80/v1785287379/wuvqgtusu5se0theyyck.jpg Ultimate Galapagos Islands Adventure lazy
https://dam.activeadventures.com/image/upload/v1743998718/tldn8y8zcs5wwg6utdyi.jpg 🟡 Needs attention Decorative default
https://dam.activeadventures.com/image/upload/v1743998711/erp9rptbhlwyjmhuqlds.jpg 🟡 Needs attention Decorative default
https://dam.activeadventures.com/image/upload/v1743998707/gk4caceeskrz4iybjkia.jpg 🟡 Needs attention Decorative default
https://dam.activeadventures.com/image/upload/v1743998725/xyxmvtp0zn1dviorgwmn.jpg 🟡 Needs attention Decorative default
https://dam.activeadventures.com/image/upload/v1765328899/c8vp9fah8a8eoizdkjj6.png 🟡 Needs attention Decorative default
https://dam.activeadventures.com/image/upload/v1743998715/sva8xbkpinunfmymmanf.jpg 🟡 Needs attention Decorative default
https://dam.activeadventures.com/image/upload/v1743996304/a38zhhon2o5olopulsir.jpg 🟡 Needs attention Decorative default
https://dam.activeadventures.com/image/upload/v1743996288/evcodwywmrshibtsejgv.jpg 🟡 Needs attention Decorative default
https://dam.activeadventures.com/image/upload/v1743996283/wgmix2gcxohvcrermsjc.jpg 🟡 Needs attention Decorative default
https://dam.activeadventures.com/image/upload/v1743996300/dq2ngjwrcamrbmpsbw95.jpg 🟡 Needs attention Decorative default
https://dam.activeadventures.com/image/upload/v1743996295/tqrh6buqafdghbkdcf9c.jpg 🟡 Needs attention Decorative default
https://dam.activeadventures.com/image/upload/v1743996291/xiifcphxan50hum0grju.jpg 🟡 Needs attention Decorative default
https://dam.activeadventures.com/image/upload/v1744226010/tyunrssglyedogxukw0b.png?w=240&f=webp&q=auto Active Hearts Foundation lazy
https://dam.activeadventures.com/image/upload/v1744226015/tnvzjsudvsw67eqpaw9r.png?w=240&f=webp&q=auto Adventure Travel lazy
https://dam.activeadventures.com/image/upload/v1744226019/vuq6jnk36l265aywhbye.png?w=240&f=webp&q=auto Alps Ocean lazy
https://dam.activeadventures.com/image/upload/v1744226024/jnlyf6guomojffxc2pck.png?w=240&f=webp&q=auto DOC Approved lazy
https://dam.activeadventures.com/image/upload/v1744226033/tdxd1ocn14vwh3izh0v6.png?w=240&f=webp&q=auto NAT GEO lazy
https://dam.activeadventures.com/image/upload/v1744226038/rmam6udxa1zyb2zssfkz.png?w=240&f=webp&q=auto NATO GEO 2015 lazy
https://dam.activeadventures.com/image/upload/v1783308159/voqtaa8gveknzqtco3dd.jpg?w=240&f=webp&q=auto Safety Audit Certified lazy

Open Graph, Twitter/X & Schema

Meta & technical signals

  • Meta title
    Small Group Adventure Travel & Hiking Tours | Active Adventures
  • Meta description
    Active Adventures Official Site. Fully guided hiking tours and adventure travel with warm hospitality on all-inclusive small group trips.
  • Canonical URL
    https://activeadventures.com/
  • Robots directive
  • Language
    en
  • Character set
    UTF-8

Structured data details

TravelAgency, ImageObject, PostalAddress, ContactPoint, MerchantReturnPolicy, WebSite, WebPage

{
    "types": [
        "TravelAgency",
        "ImageObject",
        "PostalAddress",
        "ContactPoint",
        "MerchantReturnPolicy",
        "WebSite",
        "WebPage"
    ],
    "valid_json": true,
    "preview": "{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"TravelAgency\",\"@id\":\"https://activeadventures.com/#organization\",\"name\":\"Active Adventures\",\"url\":\"https://activeadventures.com/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https://activeadventures.com/images/active-adventures-logo.svg\"},\"image\":\"https://activeadventures.com/images/active-adventures-logo.svg\",\"description\":\"Small-group guided hiking, biking and multi-activity adventures in New Zealand and around the world.\",\"email\":\"info@activeadventures.com\",\"telephone\":\"+64-3-450-0414\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Queenstown Central, First Floor D1-06, 19 Grant Road, Frankton\",\"addressLocality\":\"Queenstown\",\"postalCode\":\"9300\",\"addressCountry\":\"NZ\"},\"contactPoint\":[{\"@type\":\"ContactPoint\",\"telephone\":\"+1-800-661-9073\",\"contactType\":\"sales\",\"areaServed\":[\"US\",\"CA\"],\"availableLanguage\":\"en\"},{\"@type\":\"ContactPoint\",\"telephone\":\"+61-1800-661-907\",\"contactType\":\"sales\",\"areaServed\":\"AU\",\"availableLanguage\":\"en\"},{\"@typ"
} 

Open Graph

  • og:title
    Small Group Adventure Travel & Hiking Tours
  • og:description
    Active Adventures Official Site. Fully guided hiking tours and adventure travel with warm hospitality on all-inclusive small group trips.
  • og:url
    https://activeadventures.com/
  • og:site_name
    Active Adventures
  • og:type
    website
🟡 Needs attention

Twitter / X

  • twitter:card
    summary_large_image
  • twitter:title
    Small Group Adventure Travel & Hiking Tours
  • twitter:description
    Active Adventures Official Site. Fully guided hiking tours and adventure travel with warm hospitality on all-inclusive small group trips.
🟢 Good

Schema.org JSON-LD

TravelAgency ImageObject PostalAddress ContactPoint MerchantReturnPolicy WebSite WebPage
🟢 Good

Hreflang

    🟡 Needs attention

    Internal & external links

    Internal links 91
    External links 12
    Languageen
    CharsetUTF-8

    Internal links

    External links

    Advertisement
    Banner ad space

    Every crawled page

    URL Status Title WordsH1 Images Internal External Score
    https://activeadventures.com/ 200 Small Group Adventure Travel & Hiking Tours | Active Adventures 1,659 4 10091 12 🟡 Needs attention
    https://activeadventures.com/destinations/himalayas/trips/annapurna-sanctuary-trek 200 Annapurna Base Camp Trek | Active Adventures 3,668 1 16564 13 🟢 Good
    https://activeadventures.com/destinations/south-america/trips/ultimate-baja-adventure 200 Ultimate Baja Adventure | Active Adventures 2,852 1 13966 13 🟢 Good
    https://activeadventures.com/destinations/himalayas/trips/bhutan-adventure 200 Bhutan Adventure | Active Adventures 2,586 1 16966 13 🟢 Good
    https://activeadventures.com/destinations/europe/trips/camino-de-santiago-adventure 200 Camino De Santiago Adventure | Active Adventures 2,867 1 14466 13 🟢 Good
    https://activeadventures.com/destinations/south-america/trips/classic-costa-rica-adventure 200 Classic Costa Rica Adventure | Active Adventures 2,749 1 13769 14 🟢 Good
    https://activeadventures.com/destinations/south-america/trips/classic-galapagos-islands-adventure 200 Classic Galapagos Islands Adventure | Active Adventures 2,473 1 15466 13 🟢 Good
    https://activeadventures.com/destinations/south-america/trips/torres-del-paine-lodge-based-hiking-adventure 200 Torres del Paine Hiking Tour with Lodge Stays | Active Adventures 3,164 1 13770 13 🟢 Good
    https://activeadventures.com/destinations/south-america/trips/classic-torres-del-paine-hiking-adventure 200 Guided W Trek 8-Day Hiking Tour | Torres del Paine | Active Adventures 3,054 1 16270 13 🟢 Good
    https://activeadventures.com/destinations/south-america/trips/classic-machu-picchu-adventure 200 Classic Machu Picchu Guided Peru Hike & Bike Adventure | Active Adventures 2,848 1 12866 14 🟢 Good
    https://activeadventures.com/destinations/europe/trips/classic-iceland-adventure 200 Classic Iceland Adventure | Active Adventures 2,492 1 14367 13 🟢 Good
    https://activeadventures.com/destinations/new-zealand/trips/classic-south-island-adventure 200 8-Day New Zealand South Island Hiking Tour | Active Adventures 3,470 1 15671 14 🟢 Good
    https://activeadventures.com/destinations/europe/trips/dolomites-adventure 200 Dolomites Adventure | Active Adventures 3,701 1 15966 12 🟢 Good
    https://activeadventures.com/destinations/himalayas/trips/everest-base-camp-trek 200 Everest Base Camp Trek | Active Adventures 4,532 1 13964 13 🟢 Good
    https://activeadventures.com/destinations/new-zealand/trips/ultimate-fiordland-and-queenstown-adventure 200 Ultimate Fiordland and Queenstown Adventure | Active Adventures 4,127 1 15472 13 🟢 Good
    https://activeadventures.com/destinations/new-zealand/trips/great-walks-of-new-zealand 200 Great Walks of New Zealand | Active Adventures 2,675 1 14070 13 🟢 Good
    https://activeadventures.com/destinations/europe/trips/mount-olympus-and-greek-islands-hiking-adventure 200 Europe Hiking & Adventure Tours | Active Adventures | Active Adventures 1,605 1 12678 16 🟢 Good
    https://activeadventures.com/destinations/himalayas/trips/kathmandu-valley-and-bhutan-adventure 200 Kathmandu Valley & Bhutan Adventure | Active Adventures 3,128 1 16064 13 🟢 Good
    https://activeadventures.com/destinations/europe/trips/tour-du-mont-blanc 200 Tour du Mont Blanc | Guided 12-Day Hike, Bike & Kayak | Active Adventures 3,584 1 17567 13 🟢 Good
    https://activeadventures.com/destinations/africa/trips/mount-kilimanjaro-trek 200 Mount Kilimanjaro Trek | Active Adventures 3,254 1 16766 13 🟢 Good
    https://activeadventures.com/destinations/new-zealand/trips/new-zealand-biking-adventure 200 New Zealand South Island Scenic Trails Bike Tour | Active Adventures 4,729 1 15870 14 🟢 Good
    https://activeadventures.com/destinations/new-zealand/trips/alps-to-ocean-biking-adventure 200 New Zealand Bike / E-Bike Adventure | Active Adventures 3,486 1 14870 14 🟢 Good
    https://activeadventures.com/destinations/new-zealand/trips/new-zealand-walking-adventure 200 New Zealand Walking Adventure | Active Adventures 4,366 1 16067 13 🟢 Good
    https://activeadventures.com/south-island-coast-trails-walking-adventure 200 South Island Coast & Trails Walking Tour | Active Adventures 3,592 1 14867 13 🟢 Good
    https://activeadventures.com/destinations/south-america/trips/patagonia-hiking-adventure 200 Patagonia Hiking Adventure | Active Adventures 5,542 1 19470 13 🟢 Good

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